A recent study by KU Leuven-iMinds researchers points out that device and web-browser fingerprinting is on the raise, in spite of all efforts to limit it like the introduction of the “Do Not Track” HTTP Header.
This does not surprise me since advertisment and marketing are usually at odds with privacy and it is not well understood by most what is the real meaning and breath of the information that it is possible to collect by tracking users on internet.
On the other side, device fingerprinting is a very useful tool for ICT security of web transactions: knowing which device is making the transaction and to which user is (usually) associated, added to the geolocalization of IP addresses and other information, can make the difference between a valid transaction and an attempted fraud.
At the end the most important issue is by whom and how a tool is used, and this holds true in particular for security tools: a gun in the hand of a policeman should be used to a good end, but the same gun in the hand of a thief should be illegal.